Speed is not just a technical detail — it directly affects sales and Google visibility. A slow site drives visitors away before they see your offer. Here is why speed matters, what affects it, and how to improve it.
Over half of mobile visitors leave a site that loads longer than 3 seconds. Speed is also an official Google ranking factor (Core Web Vitals). A slow site costs twice: lost visitors and worse ranking.
Common causes: large unoptimized images; excessive JavaScript and plugins; slow hosting; poorly loaded fonts; and third-party scripts (analytics, chat) that block the page. Often a few big images or one heavy script cause most of the slowness.
Use Google PageSpeed Insights for free. The key metrics are Core Web Vitals: LCP (main content load), INP (responsiveness), CLS (layout shift). Check mobile and desktop separately — mobile is often worse.
Compress and convert images to WebP, use modern hosting, defer non-essential scripts (like analytics), reduce JavaScript and load fonts properly. Often just fixing images and deferring analytics improves the score by tens of points.
A good developer builds the site fast from day one, not as a separate "optimization" later. We build with modern tools and test speed before launch. If your current site is slow, a targeted fix is often enough.
We check speed for free and tell you exactly what slows it down and what to fix first. No pushing.