The short answer: ongoing SEO in Lithuania costs between 200 € and 2,500 € per month, a one-off audit costs 300–800 €, and an experienced specialist charges 40–90 € per hour. That spread is not random, so below we explain what fits into each segment, why two quotes for the same site can differ fivefold, and when the honest answer is "do not invest".
The most common package for a growing business is 500–1,000 € per month. A small local business competing in one city for one service realistically starts at 200–500 €. Online stores and competitive niches start at 1,000 € and go up, and for serious campaigns with a content team 2,000–2,500 € per month is not unusual. Bought separately, a one-off audit with a concrete fix list costs 300–800 € depending on site size. One caveat: many Lithuanian agencies do not publish prices at all and write "depends on the project", so comparing offers without a call is often impossible.
Market ranges, VAT excluded
| Service | Price | Fits |
|---|---|---|
| One-off SEO audit with a fix list | 300–800 € | Site exists but delivers nothing |
| SEO foundation when building a new site | 900–1,500 € | Keywords, structure, meta data |
| Monthly retainer, local business | 200–500 €/mo | One service, one city |
| Monthly retainer, growing business | 500–1,000 €/mo | Several services or cities |
| Monthly retainer, online store | 1,000–2,500 €/mo | Hundreds of pages, strong competition |
| Specialist hour | 40–90 €/h | Consulting or in-house team work |
The difference is almost always hours, not magic. SEO is working time: keyword research, writing content, technical fixes, link work and reporting. Out of 300 € per month, after taxes, roughly four to six specialist hours remain — enough to maintain a small local site, but not to compete for the queries agencies fight over with 2,000 € budgets. So the first question to a potential partner should not be "what does it cost" but "how many hours per month, and spent on what exactly". If that is not answered in numbers, the price means nothing, because there is nothing to compare it against.
A monthly retainer is the most common and fits steady year-long growth. A one-off project — an audit or technical cleanup — fits a new or visibly broken site where you first need to know what to fix. Hourly work fits consultations or teams writing content themselves. The fourth model, paying "for rankings", sounds safest but is actually the riskiest: rankings are easy to hit on conveniently chosen queries nobody searches for. If it is offered, insist on measuring organic traffic and enquiries from search, not position.
Four things. Competition: broad commercial terms cost several times more than a niche local service. Site condition: if it is slow, unstructured and thin on content, the first months go into repair rather than growth. Geography: one city is cheaper than a whole country, and every extra language doubles the content work. And the goal: holding visibility you already have costs far less than building it from zero.
First movement in search usually appears after 3–6 months, with meaningful effect after 6–12 months of consistent work. Local SEO combined with a Google Business Profile can start faster. What matters for payback is not ranking but the value of one client: if an average order is 2,000 € and SEO costs 500 € per month, one extra client per quarter already covers it. If an average order is 30 €, the same budget will never pay off — and that arithmetic belongs before signing, not a year later.
Sometimes the honest answer is "do not invest". If nobody searches for your service — a brand-new category, or everything comes through referrals — SEO has nothing to build on. If you need clients within a month, SEO is too slow and the right answer is Google Ads. If the site is about to be rebuilt, wait: part of the work will be thrown away with the old URLs. And if the budget is 100–150 € per month, put it into a Google Business Profile and reviews instead — that returns more than a token retainer that does not even cover one working day.
Ads are paid: you pay per click, clients arrive instantly, but traffic stops the day you stop paying. SEO is organic visibility: slower to arrive, but it compounds and stays. Ads are rent, SEO is ownership. They work best together: Ads bring traffic immediately and reveal which queries actually convert, and SEO gradually takes those same queries over more cheaply.
Sprendika builds websites, online stores and business systems. We put the technical SEO foundation — structure, speed, meta data and keywords — into the site while building it, as part of the quote rather than a separate retainer; in our quotes that work is typically 900–1,500 €. We do not sell ongoing monthly SEO, so if that is what you need, the marketing agency Kasakai does. And if you only want to see what condition your site is in right now, start with the free audit — it costs nothing and leaves the decision to you.
We assess your site for free and tell you honestly where the biggest potential is and where to start. No pushing.
Before considering a monthly SEO budget it is worth seeing the current state — start with the free website audit.
The cheapest local visibility step, which costs nothing, is a properly set up a Google Business Profile.
Frequently asked
From 200 € to 2,500 € per month. A small local business competing in one city realistically budgets 200–500 €, a growing business 500–1,000 €, and online stores or competitive niches start at 1,000 €. Prices exclude VAT.
An audit with a concrete fix list costs 300–800 € in Lithuania depending on site size. A specialist hour runs 40–90 €.
The difference is hours. SEO is working time, so 300 € per month leaves roughly four to six specialist hours after taxes. Ask not "what does it cost" but "how many hours per month, and spent on what".
When nobody searches for your service, when you need clients this month (Google Ads fits that), when the site is about to be rebuilt, or when the budget is 100–150 € per month — in that case a Google Business Profile and reviews return more.
First movement in search usually appears after 3–6 months, with meaningful effect after 6–12 months of consistent work. Local SEO can start faster. Anyone promising top rankings in a week is a red flag.
